Usability and practicality, not the visual design, determine the success or failure of any website. Since it is the who is the only one who clicks the mouse and thus makes all decisions, one of the standard approaches for creating successful and profitable web designs is -centric design. In the end, if the does not know how to use this or that function, it can be easily neglected.
In this article, we will not consider implementation details (for example, where you need to locate the search field), but rather concentrate here on the main principles, heuristic methods and approaches to create an effective web design, which, when used wisely, can lead to more correct design decisions and simplify the process of perceiving the information provided.
The web deg is a serious study where professionals do improve their skills all the time to stay up to date. It includes so many aspects in it: from increasing the website traffic, doing Seo to increasing the conversion rates. The thing is that all of them are interconnected with one another and that is the reason a lot of people hire professionals who have a deep understanding of web design. It is important to note that a great website is one of the most important steps that will lead to your business success.
First of all, to use the principles correctly, we need to know how s interact with the website, what they think about, and what their behavior model is.
s want to control. s need to control the browser and rely on the correct transfer of data through the site. For example, they do not want pop-up windows to suddenly open, and they want to be able to return to the previous page by clicking the back button. From here, it is necessary to follow one of the most important practices -never open the link in a new browser window.
1. Do not make s think
Under Circle’s first law of usability, a web page should be obvious. When you create a design, your main task – to get rid of questions – s must make all decisions consciously, taking into the pros, cons, and alternatives.
If the navigation and structure of the site are not intuitive, the number of questions arises and it becomes more difficult for s to understand how the system works and, correct visual hints and easily recognizable links will help s find the way to their goal.
Although the design is simple and intuitive, s will need to look for answers to understand what this page is about. This is a prime example of unwanted questions. The task of the designer is to make the number of questions tend to zero. A visual explanation is on the right. Even just by interchanging both blocks, it would be possible to increase usability.
ExpressionEngine uses the same structure as Beyondis but avoids unnecessary questions. Moreover, the slogan has its function, inviting s to make a choice: try their service or the free version.
Reducing the cognitive load, you simplify the perception of the idea by visitors. Once you have achieved this, you can explain how the system is useful and how s can benefit from it. People will not use your website if they cannot understand it.
2. Do not test patience
In each project where you intend to offer your visitors a service, try to minimize requirements. The fewer actions a needs to try your service, the more likely it is that an occasional visitor will try it in action. The first time visitors to the site want to try the service, rather than filling out long forms to create an that they may not use at all. Allow s to wander around the site and try to use your service without “pulling” personal data from them.
3. Concentrate attention
When a website contains both static and dynamic content, some aspects of the interface attract more attention than others. The pictures are more catchy than the text – just as the sentences in bold are more visible than the usual ones.
The human eye is a complex nonlinear device and web s can instantly determine borders, patterns, and movement. Therefore, advertising based on a video or containing moving objects is incredibly annoying and distracting, but from the marketing side it performs its function – it attracts the attention of the .
If you focus s on certain objects of the site (with the correct use of visual elements), you can help your s get from point A to point B without much thought about how to do this. The fewer questions visitors get, the better they are.and the more they trust the company that the website represents. In other words: the less the needs to think about the meaning of his actions, the better his impression of the site – which is the main principle of usability.
4. Strive to show the most significant things
Modern web designs are often criticized for their approach to using “steps”, huge buttons, heaps of effects, etc. But from a design point of view, such elements are not so bad. On the contrary, such elements are very effective, because they facilitate the transition of s between parts of the site.
Letting s know which features are available is a fundamental principle in successful design. It doesn’t matter how you achieve this. The important thing is how easily the content is perceived and how easy it is for s to work with the system.
