In April 2020 Loomly launched a survey to gain insight into the ever-changing marketing industry with the mission to help brands and freelancers during the current situation. After receiving upwards of 500 respondents, the results indicated a need for connection between brands and freelancers, showing that 53% of brands, businesses and non-profits are interested in connecting with agencies and freelancers to help boost their online presence.

In addition, the survey showed a need for fresh perspectives in approach to messaging, branding and content during this time, with 35% of brands, businesses, and non-profits saying their greatest challenge is adjusting their communication to the current context. As a result of these findings, Loomly created, Loomly Match, as a free initiative to aid the industry by facilitating valuable connections.